News & Press – Convincing with information
The VDA sends about 300 current press releases to journalists and financial analysts, who then introduce the public to the fascinating world of automobiles and the automotive industry. All press releases back to 1998 can be retrieved from the archives. Additional IAA press releases are also compiled and can be accessed at a separate IAA site. There is also an internal website especially for journalists that, apart from press releases, provides further data, facts and analyses on the automobile and automotive industry. Materials and media like press photos and logos are also available to journalists. Another important element in the relationship to the press is the Ernst Hornickel Scholarship, which promotes the further training of young journalists with regard to the importance of motor vehicles in the industrial society.
