Communication – Working for every department
The department is responsible for external communication beyond press relations. In this way, information campaigns and measures for the general public can be developed for the core topics of the German automotive industry. Concerning IAA communication, tasks of the department include key visuals, mottos and visitor promotion. For websites, the conception and design is determined by www.vda.de and serviced in conjunction with CMS service providers. The contents of the individual areas are subject to the editing of the corresponding departments. The public image of the VDA is maintained in the area of corporate design & publishing and supported by the departments in the area of print publishing/literature.