Departments

    Communication & Marketing

    In the 'Communication & Marketing' department at VDA, we strengthen the brand and promote exchange on mobility, sustainability, and innovations. We advance the mobility transition, engage stakeholders, and enhance the global relevance of the automotive sector with IAA MOBILITY and IAA TRANSPORTATION.

    In the 'Communication & Marketing' department at VDA, we strengthen the brand and promote exchange on mobility, sustainability, and innovations. We advance the mobility transition, engage stakeholders, and enhance the global relevance of the automotive sector with IAA MOBILITY and IAA TRANSPORTATION.

    Information and Dialogue

    At the heart of VDA communication, we serve as ambassadors to promote the interests of the automotive industry. Our goal is to strengthen the VDA brand internationally and establish it as a reliable voice in our sector for the long term. We advance societal participation in the mobility transformation and create targeted platforms for exchange on mobility, sustainability, digitalization, economic policy, and technological innovations. Through innovative brand management and diverse events, we open dialog spaces that actively involve stakeholders and co-shape the mobility transition. With specific marketing strategies for IAA MOBILITY and IAA TRANSPORTATION, we increase the international presence and relevance of our industry. As pioneers in communication, we set new standards to effectively convey the visions and innovations of our members, focusing on the wide range of topics from sustainability and mobility to technology at our conferences and events.

    Our industry communication effectively transmits the current positions and visions of the automotive industry, including critical perspectives on economic policy and emerging technologies. We strengthen the VDA brand through strategic industry marketing, cohesive corporate design, and brand management. Additionally, we are responsible for maintaining and expanding our digital presences on vda.de/en, iaa-mobility.com/en, and iaa-transportation.com/en as beacons for sustainability, mobility, and digitalization.

    As a nucleus for personal exchange, we create modern platforms for information and dialogue on all mobility topics, including key areas like sustainability, technology, and economic policy. Our goal is to bring together members and partners from industry, politics, and society through innovative event formats to jointly shape the future of mobility.

    Our team drives the marketing and communication strategies for IAA MOBILITY and IAA TRANSPORTATION. We not only activate exhibitors, visitors, and professional attendees but also inform the wider public through media, websites, and social channels about current trends in the mobility spectrum, including insights into economic policy and technological advancements. With comprehensive PR, content creation, and video production, we position both IAA events globally as central platforms for sustainable mobility solutions and innovations, ensuring our discussions and presentations cover the full range of topics from sustainability and mobility to the latest technological trends.

    Communication & Marketing

    Janis Eitner

    Head of Department

    Communication & Marketing

    Helma Bödeker

    Assistant

    Communication & Marketing

    Franziska Henke

    Assistant

    Digital Editorial Section

    Nina Wendorff

    Expert

    Communication & Marketing

    Vadim Motov

    Graphic Design

    Event Management

    Tineke Geywitz

    Head of Events

    Event Management

    Anja Michael

    Expert

    Event Management

    Kerstin Nasch

    Expert

    Event Management

    Julia Raabe

    Expert

    IAA Marketing & Communications

    Tim Benedict Wegner

    Head of Department

    IAA Marketing & Communications

    Dominik Lübben

    Digital Commuication Manager

    IAA Marketing & Communications

    Philipp Rieger

    Expert

    IAA Marketing & Communications

    Daniel Voigt

    Expert

    IAA Marketing & Communications

    Till Nehls

    Working Student

    IAA Marketing & Communications

    Robin Renz

    Working Student