The Marketing working group steers the common topics and projects in the automotive industry’s publicity work.
All forms of communication are used (apart from classical press work), including promotional communication channels.
The objective of this public relations work is to enhance and anchor public support for German automobiles and the German automotive industry.
One particular focus of public relations lies in communicating the achievements and efforts relating to environmental and climate protection and the innovative strength with which the German automotive industry is facing up to this global challenge.
The working group pursues long-term communication strategies to achieve these ends, but also applies short-term focuses as necessary.