Put IAA gift tickets under the Christmas tree

Berlin, 25 November 2014

VDA presents new IAA poster and slogan

If you want to give someone a ticket for the 66th International Motor Show (IAA) Cars in Frankfurt am Main as a present, you can order it online – starting now. The IAA gift ticket makes an excellent Christmas present for all automobile fans. It enables visitors to experience the world’s most important trade fair for mobility for two days. A gift ticket costs only 18 euro, so it is much cheaper than buying separate admission tickets. The holder can use it to visit the IAA on two consecutive Public Days. The gift ticket is available either in the stylish credit-card format or, for the more spontaneous, as an online ticket that users print out themselves. It can be ordered from the IAA internet shop: www.iaa.de, which will have more types of IAA tickets available in the coming weeks.

The slogan of the 66th IAA Cars is “Mobility connects”. It focuses on a megatrend in the automotive industry: connectivity. In future vehicles and drivers will be in constant contact. This will expand the options for mobile communication and improve road safety in particular. It is interpreted in the key visual, an easily recognised motif on all the IAA’s advertising materials, which shows a fascinating and dynamic world, i.e. the future of mobility, especially in an urban setting. Individual points of light form dynamic lines suggesting both forward movement and communication connecting the vehicles.

The 66th IAA Cars will be held in Frankfurt am Main from 17 to 27 September 2015. It will be preceded by two Press Days (15 and 16 September 2015). The IAA will be opened on 17 September 2015 by Angela Merkel, the German Chancellor.

Eckehart Rotter
Eckehart Rotter Head of Department Press

Tel: +49 30 897842-120 Fax: +49 30 897842-603
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