Study: benefits of automated driving are greater safety and less congestion
The German Association of the Automotive Industry (VDA) has commissioned an independent market research study to investigate more closely the opinions of the German population on automated driving. TNS Infratest, one of the most renowned institutes for market research and political and social research in Germany, surveyed 1,028 people aged between 16 and 64 from private households. The study found that more than half the participants (55 percent) are basically in favor of automated driving. The benefits of automation are seen in particular in enhanced safety and more fluid traffic flow, plus the fact that automated driving will reduce congestion (37 percent in each case).
The online survey covered the perceived advantages and disadvantages of automated driving, personal attitudes to automated driving, and attitudes to potential manufacturers of automated vehicles and the topic of data protection in the vehicle.
The majority of those surveyed considered that an automobile manufacturer was most likely to bring the first (57 percent) and also the most successful (62 percent) automated vehicle onto the market. Furthermore, a majority (53 percent) would be most likely to use an automated car from a vehicle manufacturer. Just under one quarter of respondents (24 percent) could imagine a large software firm or computer company establishing the most successful automated vehicle. Only 14 percent of those surveyed see this as possible at other companies active in mobility.
Men tend to see more advantages than women do in the possibility of automated driving. In addition, younger respondents are more optimistic about it than their older counterparts. However, most of them (44 percent) would like to be able to decide for themselves on the use of an automated vehicle. One respondent in nine (11 percent) would generally prefer automated driving over manual driving, because fewer errors would be made. It was notable that women would also prefer to drive their vehicle themselves in the future (46 percent). By contrast, only 30 percent of men gave this response.
Data protection in automated vehicles is an important topic for the overwhelming majority of respondents. For example, nearly half of those asked (45 percent) know which data will be recorded and for what purpose. Thirty-seven percent of participants in the study expect that an automobile manufacturer would be most likely to treat their data responsibly. Second place went to the state (26 percent) and third to a new company in the field of mobility (21 percent). According to TNS Infratest, the respondents put least trust concerning data protection in large software and technology firms (16 percent).
Automated driving will also be a major feature at the CES (Consumer Electronics Show) taking place in Las Vegas from January 6 to 9, 2016. Automotive technology has now become one of the key focal points of the show. For the first time there will therefore be a special hall dedicated to the automotive industry. OEMs such as Audi, Daimler and Volkswagen, and large German suppliers (including Bosch and ZF TRW), will have their innovations on display there. Just a few days later, the automotive world will meet at the Detroit Motor Show, with its numerous world premieres from the German automotive industry.