New focus at the IAA Commercial Vehicles 2016 in Hanover
The “New Mobility World logistics” will be held for the first time at the 66th IAA Commercial Vehicles in Hanover (22 - 29 September 2016). The goal of the initiative is to map out digitization, new logistic concepts, offers and services of the exhibitors in the commercial vehicles sector even more clearly and to address new companies and visitor groups.
“The New Mobility World logistics aims to create a content framework that fosters discussion and new contacts. After all, new and future-oriented themes are distinctly more dialogue-intensive”, said Matthias Wissmann, President of the VDA, talking about the further development of the IAA in Hanover.
The content of the conceptual framework will be mapped by the five thematic areas of Connected Vehicle, Assisted & Automated Driving, Alternative Powertrain, Urban Logistics and Transport Services. Within this framework there will be various programmes presenting these thematic fields and the matching products of the IAA exhibitors. They will include a separate congress programme with discussion forums, such as for instance the carIT Congress, and events focusing on “Last Mile” topics or networked and automated driving.
On the “Pitching Day” for start-up companies young enterprises will for the first time be given an opportunity to present their ideas and solutions at the IAA and establish contacts with the commercial vehicle industry. All the events will take place in the congress section in Hall 19 and be accompanied by exhibitions with opportunities for non-industry companies and start-ups to make presentations too.
In addition, the IAA exhibitors can participate in guided tours round the IAA that reflect their themes. Innovations, services and products can thus be presented appropriately. Interested visitors from the specific target group will be taken to the exhibitors’ stands on such tours.
In the “New Mobility World LIVE” demonstration area, exhibitors will be presenting products, services and applications in live demonstrations. Trial drives with electric commercial vehicles will also be possible.
Information about this will be provided for visitors, presenting exhibitors’ innovations and enabling the visitors to organise their own tour.