New Head of the Communication Department – Evenson starts consultancy and becomes Director of New Mobility World – Stuhr previously Global Head of External and Internal Communications at NXP Semiconductors
A change at the top after more than eight successful years: Evenson applied competence, great dedication and passion as he established the department at the end of 2007. He reported directly to the VDA president, Matthias Wissmann.
Evenson introduced strategic communication and opinion research at the VDA, and made key contributions to this area of research for the automotive associations in OICA. Under his aegis the association’s portfolio of communication instruments was completely overhauled and dialog was developed with new target groups and stakeholders. “As Head of Communication he provided key impetus that strengthened the association and made it far more effective. Over the last few years he has had a key role in developing the current trends of electrification and digitization, new forms of value-creation and business start-ups,” Wissmann stressed.
Evenson used his outstanding expertise to make the IAA even more attractive than before. The event now offers a greater range of experiences and is more interactive, with better communication through digital, mobile and social media. Under Evenson the number of public visitors has risen steadily and strongly, especially among young people.
Evenson is passing on the communication baton at his own request, in order to found a consulting firm. At the same time, within the VDA he becomes Director of the New Mobility World, taking over the project leadership. This means that he will be responsible for the ongoing development of the New Mobility World – that was held for the first time at last year’s IAA. The New Mobility World is now the leading event for automated driving, connected vehicles, electrification, urban mobility and mobility services.
Evenson is succeeded by Jens Stuhr, who has been serving as Global Head of External and Internal Communications in the Security & Connectivity division of the automotive supplier NXP Semiconductors. Stuhr and Evenson know each other from their years together at the agency Scholz & Friends, where Stuhr was responsible for the legendary “Kluge Köpfe” (“smart brains”) campaign in the German daily newspaper Frankfurter Allgemeine Zeitung, before joining the management of the leading digital agency aperto. He later returned to S&F as Managing Director and headed the agency’s project office for the initiative “Germany – Land of Ideas” when the FIFA World Cup championship came to Germany in 2006. After several years spent abroad as project leader for “Deutschlandjahre” (“Germany years”) in China and India, he then switched to NXP.
“I would like to thank Mr. Evenson for his successful years with us and his excellent contribution to the work of the VDA, and wish him every success and the best of luck as he embarks on his new project. I am delighted that he will continue with us, working on our industry’s future-oriented topics. The baton is being passed to Mr. Stuhr, a communication professional with international experience,” Wissmann underscored.