Press Releases

Bräunig: German pavilion in Seoul to “open doors” for medium-sized suppliers

Berlin/Seoul, 30 March 2017

Seoul Motor Show – VDA represented for fifth time – competent development partners

The German Association of the Automotive Industry (VDA) is being represented at an official German pavilion for the fifth time at the Seoul Motor Show (March 30 – April 4, 2017). The joint presentation by German suppliers is supported by the German Federal Ministry for Economic Affairs and Energy, and the suppliers are showcasing their innovations and capabilities on the Korean passenger car market. In addition, German auto makers are presenting new models at the Seoul Motor Show.

The South Korean passenger car market has grown by a good fifth (+21.4 percent) to 1.57 million units during the past three years. However, in 2016 it was only just able to maintain the previous year’s level owing to certain unusual effects. The approaching end of tax incentives boosted sales in the first half of 2016, but during the second half-year the figures were much weaker. In the current year, the market is forecast to expand slightly to 1.58 million new vehicles. Last year the market share taken by German group brands came to 9.4 percent.

Since the Korean passenger car manufacturers are also increasing their production in other countries, Korean domestic passenger car production fell by 7 percent in 2016 to 3.9 million cars. In the first two months of the current year, domestic production totaled 570,900 units – 3.6 percent down on last year’s figure.

“We want the German pavilion to ‘open doors’ in particular for medium-sized supply companies. The German pavilion is intended to show that the Korean automotive industry has competent and innovative development partners in German suppliers, who stand for quality, long-lasting value and smart new ideas,” stressed VDA Managing Director Klaus Bräunig.

“Numerous German suppliers already have customers in the Korean automotive industry. Our suppliers have over 70 facilities in Korea, which is twice as many as 20 years ago. This, too, is evidence of the intensified cooperation between German suppliers and Korean vehicle manufacturers,” Bräunig underscored. Added to which, German OEMs also buy in considerable quantities of parts from Korean suppliers. Exciting opportunities for German-Korean cooperation also exist in particular in the fields of electric mobility and vehicle digitization, according to Bräunig.

The following firms are exhibiting their products and innovations at the German pavilion: Berger Holding GmbH & Co. KG, Creative Chips GmbH, Diehl Metall Stiftung & Co. KG, Hemmelrath Lackfabrik GmbH, SUSI&James GmbH, Vibracoustic GmbH, Voltronic GmbH, Webasto Roof & Components SE, Webasto Thermo & Comfort SE, and Würth Korea Co. Ltd.

Eckehart Rotter
Eckehart Rotter Head of Department Press

Tel: +49 30 897842-120 Fax: +49 30 897842-603
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