Press Releases

Wissmann: IAA is the trade show for topics of the future

Berlin, 18 April 2017

Preparations for world’s most important mobility show are running at full speed – New Mobility World has the latest developments in digitization, automation, electric mobility and new mobility services

“The preparations for the world’s most important mobility trade show, the 67th International Motor Show (IAA) Cars, are running at full speed. The IAA is the competitive marketplace for brands and new developments, and it is the only major trade fair in the world to showcase the entire value chain. And since 2015 it has added the New Mobility World focusing on topics for tomorrow’s mobility,” stressed Matthias Wissmann, President of the German Association of the Automotive Industry (VDA), speaking about the IAA that will take place in Frankfurt am Main in September and is organized by the VDA.

“So far, over 50 passenger car brands have registered for the exhibition, including the largest auto makers from Europe, the US and Asia. Furthermore, we have registrations from new Asian manufacturers who will be present at the IAA for the first time. They have chosen to exhibit at the leading trade show. That underscores the international reputation of the IAA. Then there are also many hundreds of suppliers. We currently have a very good number of registrations,” Wissmann emphasized. Once again the visitors can look forward to the most interesting brands and models – because nine out of ten of the most popular and highest-value brands will be represented at the IAA.

“The world of mobility is changing, and the IAA is driving innovation. For example, in 2011 we presented electric mobility for the first time in a dedicated hall, before this forward-looking topic came to dominate many stands and halls from 2013 onward. In 2015 we launched the New Mobility World, a new format that shifts the spotlight onto dialog and interaction, and since then has continued to develop. The New Mobility World 2017 is the place for the future of mobility. This is a meeting place for disruptors and innovators from technology and IT companies, startups and established players. They include names such as BlaBlaCar, Harman, IBM, International Industries, Kaspersky, Merck, NXP, Qualcomm, Siemens, Sony, TomTom and T-Systems,” Wissmann explained. Visitors will be able to experience the fascinating innovations in digitization, automated driving and electric mobility not only in Hall 3.1, but also in action on the extensive open-air site (the “Agora”).

The importance of the IAA is also underscored, Wissmann said, by the fact that South by Southwest (SXSW, from Austin, Texas) and Mercedes-Benz in Frankfurt are jointly organizing the first ever “me Convention” – a conference that will provide new impulses for the social discourse on relevant future-related topics.

“The IAA is the trade show for the topics of the future. So the slogan of this IAA is tailor-made: ‘Future now.’ With a major focus on digitization, the IAA is once more positioning itself as an innovation showcase. Those who wish to display their ideas for the mobility of the future will be coming to the IAA. Take automated driving as an example: in 2015 the transport ministers of the G7 countries attended the IAA Cars and saw what ‘was possible.’ The IAA has thus once again established itself as the ideal political platform for pushing innovative topics forward. And now the new law on automated driving has been presented, which Federal Transport Minister Dobrindt had announced to his G7 counterparts. Germany – with politics and industry working closely together – thus proves to be a worldwide pacemaker when it comes to connected and automated driving,” Wissmann underscored.

“The automotive world will change rapidly in the coming years. The key words here are digitization, electric mobility and new mobility concepts. The VDA ensures that the IAA also continues to develop in line with these trends,” Wissmann said.

The VDA president sees one of the great strengths of the IAA in the fact that visitors can experience the brands. “Of course today the manufacturers communicate more and more via digital channels. But only at the show can people experience the new models live. We know that younger visitors in particular more often ‘get the bug’ when they touch a new car themselves and sit at the wheel. We are delighted that the IAA public is becoming younger all the time: in 2015 the average IAA visitor was 34 years old, i.e. three years younger than in 2013.” And for the business visitors there was nothing that could replace the personal exchange of information and ideas at the trade show.

The IAA is also a worldwide benchmark with its major attractions: specialist events, conferences, driving demonstrations, activities to join in, test drives, the off-road circuit, special shows such as the classic cars, offers for kids, and VIPs and famous sporting personalities visiting the exhibitors’ stands. In addition, the IAA is a major recruiting fair with its “job and career” section for specialists and the goING and workING programs for schoolchildren and students.

The 67th IAA Cars will take place in Frankfurt am Main from September 14 to 24, 2017, preceded by the Press Days on September 12 and 13. On September 14, Chancellor Merkel will officially open the IAA. September 14 and 15 are Trade Days, and from Saturday, September 16, the IAA will be open to the general public. Advance ticket sales have already started. The official IAA App will be available free of charge starting in August. It is the only app with complete, up-to-date information about exhibitors, the site map, innovations and activities. All additional information can be found at

Eckehart Rotter
Eckehart Rotter Speaker

Tel: +49 30 897842-128 Fax: +49 30 897842-603
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