Press Releases

Electric mobility and connectivity: strategic drivers of innovation in the automotive industry

Berlin, 23 August 2013

The 65th IAA Cars will be characterised by two strategically important technological innovation topics: electric mobility and connected cars. These two technology drivers will not only be visible at the exhibitors’ stands, but will also receive detailed treatment at two one-day IAA symposia.

The Electric Mobility Congress will be held on Tuesday, 17 September 2013, from 10.00 to 17.00 h. It is being organised by the VDA jointly with the BDI, BDEW, BITKOM, VCI, VDMA and ZVEI. After the opening by VDA President Matthias Wissmann, European Commissioner for energy Günther Oettinger will speak about “Electric mobility within European energy policy.” Prof.  Thomas Weber, member of the Board of Management of Daimler AG responsible for Group Research & Mercedes-Benz Cars Development, will give a talk entitled “Back to the future: electric mobility between hype and reality.” Barbara J. Samardzich, Vice President, Product Development Ford of Europe, will speak on the subject of “Electrified drive trains – an important component in future mobility,” and Dr Urban Keussen, SVP Technology & Innovation at E.ON AG, will explain the “Systemic Approach” of electric mobility in the field of energy. Dr Joachim Fetzer, member of the executive management of Gasoline Systems, Robert Bosch GmbH, will describe “Changes in the value-added chain at Bosch.”

Prof. Werner Tillmetz, Member of the Board at the Centre for Solar Energy and Hydrogen Research Baden-Württemberg (ZSW) and head of the Electrochemical Energy Technologies Division, will deliver a lecture on “Batteries: key technology for electric mobility – potentials and outlook.” Ralf Schmid, Vice President R&D, Business Unit Hybrid Electric Vehicle, Continental AG, will explain “Customised electrification – a system supplier’s view of electric mobility,” and Dr Thomas Schlick, Partner at Roland Berger Strategy Consultants GmbH, will introduce “An international comparison of electric mobility.”

The last item on the congress agenda will be keynote speeches on “Examples of products under market preparation” from Dr Peter Gebhard, Audi AG; Markus Krieg, BMW AG; Dr Christine Haller, Daimler AG; Christof Kellerwessel, Ford-Werke GmbH, Dr Christian Kunstmann, Adam Opel AG; and Thomas Lieber, Volkswagen AG, with a panel discussion. The congress will be chaired by Birgit Priemer, deputy editor-in-chief of the trade magazine “auto motor und sport.” The event is free of charge to representatives of the media. Please register online, at: www.iaa.de.

On Wednesday, 18 September 2013, from 10.00 to 18.00 h, the congress entitled “Mobility 3.0 – the car of the future is connected” will be held in the CMF. It is being organised by the VDA and BITKOM in co-operation with the trade magazine CarIT.

Automotive connectivity will bring some dramatic changes in the coming years: various sources of information both in and around our vehicles will be networked to create systems for efficient traffic flow management and driver assistance systems for improving road safety. One major aspect is the continuing automation of driving functions. In future, cars will be able to relieve the driver more and more through automated driving functions, and provide support in critical situations – or even to avoid such situations altogether. At the same time, the experience of driving will be changed by the introduction of new comfort functions.

In all models from premium to compact cars, the traffic infrastructure and car-IT architectures must be expanded for networking the information. More than ever before, a vehicle’s IT platform will make a major contribution to the success of the vehicle concept and to the digital brand of a vehicle manufacturer. IT-based automotive value-added will increase at vehicle manufacturers, at suppliers and in the ITC industry. Content, data and services will make added-value services possible and thus provide the basis for new business models, for which a market worth billions is forecast. The industry expects an annual growth rate of 36 per cent in connected cars. In total over 210 million connected cars are expected to be on the roads by the year 2016 – four times as many as there are today.

After the event is opened by Hilmar Dunker, VDA President Matthias Wissmann will speak about “CarIT, a strategic task for the automotive industry.” Dr Bernhard Blättel, Director Project Mobility Services at BMW i, has entitled his statement “BMW i – products and services for urban mobility.” Dr Dirk Hoheisel, Member of the Board of Management at Robert Bosch GmbH, will give a talk on “Connectivity for safe and comfortable driving.” Prof. Dieter Kempf, President of BITKOM, will explain “carIT – a piece in the intelligent mobility puzzle.” Peter Häussermann, Director Electrical/Electronics Telematics at Daimler AG, will deliver a lecture on “MyMercedes: the connected car,” and Gustavo Filip, Head of Automotive OEM Hewlett Packard GmbH – Enterprise Services, will describe “Technologies for connecting the automobile and its users.” Caspar Dirk Hohage, Engineering Director and member of the German Management Board and head of the development division at Ford-Werke GmbH, will cover the topic of “The democratisation of the connected car.” Thomas Stottan, CEO of Audio Mobil Elektronik, will speak on “Modern man in the context of the connected vehicle: connectivity is one thing, using it is another.” The final item on the congress programme will be a talk on “The Internet of Cars” by Thomas M. Müller, Vice President E/E Volvo Cars Corporation.

Representatives of the media may attend the congress free of charge. Please register online, at: www.iaa.de.

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