Press Releases

Attractive programme for visitors of all ages

Frankfurt/Berlin, 13 September 2013

Tomorrow is the big day: the 65th IAA Cars opens its doors to car lovers from all over the world. For two days almost 11,500 journalists from 99 countries have reported on the IAA. The Press Days on Tuesday and Wednesday were followed by two popular Trade Days (12 and 13 September) with large numbers of visitors and events. The Public Days begin this weekend. Visitors are not only welcome at the exhibitors’ stands – there are numerous other attractions, too. With a wide range of shows and activities the IAA is literally moving its visitors.

All aboard! – test drives at the IAA

Numerous exhibitors such as Citroën, Hyundai, Isuzu, Kia, Maserati, Opel, Renault, Tesla and Volvo, the supplier Valeo and the provider erdgas mobil are making their vehicles available for 25 minute test drives free of charge. Those wishing to take a test drive can choose a car from around 70 available models and try it out on Frankfurt‘s roads. They include ten brand new models from various manufacturers. Anyone with a valid driving licence can pick up a confirmation note at the stand of the relevant manufacturer and set off from Hall 10.

Circuit for off-road vehicles

Visitors with strong nerves should not miss the off-road circuit on open-air site F13, to the southeast of Hall 10. Here real professionals put modern off-road vehicles and Sport Utility Vehicles (SUVs) through their paces – over lumps and bumps, potholed slopes, extreme inclines, gravel tracks and bridges. As front passengers, visitors experience the technology in modern off-road vehicles right up close. Anyone wishing to be taken round the obstacle course can register at the stands of the participating manufacturers or directly at the off-road circuit on open-air site F13.

Who are Germany’s best drivers?

A different kind of title is being awarded by the German Road Safety Council (DVR) and the trade magazine “AutoBild.” Their campaign for safe driving, called “Germany’s best drivers,” on open-air site F12/F13 focuses not on speed, but on safety in road traffic. Here, too, great prizes can be won.

Best front passenger – driver assistance systems for every driving style

Reliable, fast and attentive – driver assistance systems help avoid accidents and thus increase the general level of road safety. In a personal test in Hall 3.1, F12/F13, visitors to the IAA can find out which of these “electronic passengers” is best suited to their own driving style, and with a bit of luck they can also win a safety kit.

Children’s programme at the IAA

It’s never too early to learn – so at the IAA children can also get behind the wheel. They can take their first “driving test” in small electric cars from Hyundai at the LEGOLAND driving school on open-air site F12. For enthusiasts aged 5 to 10 there is the “Kids Driving School” organised by the firms kinder Überraschung and Porsche on open-air site F12, where they can learn traffic sense through play.

A highlight for young trade fair visitors is the IAA children’s cinema, where Twentieth Century Fox invites children aged from 5 to 11 to experience moving moments on the movie screen. There are three showings daily, at 12.00, 14.00 and 16.00 h. The films “Rio,” “Epic,” “Robots,” “Ice Age: Continental Drift” and “Alvin and the Chipmunks 3: Chipwrecked” will be shown in turn. The auditorium is in Room Brillanz in Hall 4.2, and entry is free of charge. This year the high-speed snail TURBO will present the IAA children’s films. Those wishing to see him in action can watch “TURBO – Kleine Schnecke, großer Traum” (“TURBO – the little snail with a big dream”) at cinemas from Thursday, 3 October. The high-speed 3D comedy tells the story of the little snail that wants to go very fast. With his heart in the right place and his shell in racing mode, TURBO proves that no dream is too big and no dreamer is too small.

Information and relaxation for the ladies

This year again the online portal “Hallo Frau” invites female automobile fans to the “LadiesCorner” in the foyer of Hall 4.0. There they can relax and obtain information about the most varied topics surrounding cars. Anyone who needs time out from the hustle and bustle of the trade show can also enjoy a soft drink or a coffee and replenish their energy in a massage chair.

Relaxation for all

A break from the hustle and bustle of the exhibition can be enjoyed in the relaxation areas in the foyers of Halls 1 and 4.1, in the “Galeria” and on open-air site F10, in massage chairs from HHP Relax. A very special wellness highlight is also offered by the emotion chair provided by the magazine “Emotion.”

The “Light Church”
At this exit you can fill up on peace and quiet, spirit, music and good conversation. The German Protestant Church and its guests provide information about emergency pastoral care and Germany’s “motorway churches.”

The 65th IAA Cars is being held in Frankfurt am Main from 12 to 22 September 2013. All further information is available on

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