Press Releases

Strong partners for the most vulnerable road users

Frankfurt/Berlin, 19 September 2013

“Our children – initiative for road safety” – this is the slogan for the newly founded joint initiative of the ADAC (German automobile club), the road safety organisation Deutsche Verkehrswacht and the German Association of the Automotive Industry (VDA). The three partners have set themselves the task of actively promoting children’s safety in road traffic to further reduce the number of young casualties. The initiative was presented today by the presidents of all three organisations at the IAA event entitled “Road safety for children” in Frankfurt am Main.

Peter Meyer, President of the ADAC, said, “Every year over 20,000 children are injured in road traffic. Each of these accidents is one too many. For this reason all three organisations have decided to make an even greater contribution to children’s safety on the road, in the joint initiative ‘Our children’.”

Kurt Bodewig, a former federal minister and President of the Deutsche Verkehrswacht, explained, “For 60 years now schoolchildren’s crossing patrols have been out in all weathers ensuring that their fellow pupils get to school safely. In all these years, there has not been a single accident on the routes patrolled by these helpers. I wish to express my heartfelt thanks to the VDA for its reliable support over the years.”

Matthias Wissmann, President of the German Association of the Automotive Industry, stated, “The automotive industry is working hard on making cars ever safer and avoiding accidents. Yet road safety demands concentrated efforts from everyone. We want to stress this through our joint initiative.”

In the year 2012, there were 29,321 children below the age of 15 involved in road traffic accidents, including 73 fatalities. Many of them died solely because motorists either did not see them, or saw them too late. The risk of accidents is especially high at the beginning of autumn, when darkness, diffuse light, fog and wet conditions make life difficult for all road users. The statistics show that children are involved in accidents most frequently between 3 and 6 p.m. In the winter months, from November to February, there is a rise in the proportion of accidents in the early morning between 7 and 8 am, when children are on the way to school.

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