Data Protection Information for the Website

The protection of your personal data is very important to us. The following information provides an overview about how we process your personal data and about your data privacy rights.

1. Contact details

Body responsible for the data-processing:

Verband der Automobilindustrie e. V. (VDA)
Behrenstr. 35
10117 Berlin

Tel.:+49 30 897842-0
Fax:+49 30 897842-600

Our data privacy officer can be contacted at the above address or at email:


2. Sources and data we use

We only process personal data that is required for the purpose of the processing (cf. No. 3). This is data we have received from you directly (e.g. master data you have entered into a contact form).


3. Purpose for which we process your data (purpose of processing) and legal basis

We process the above-mentioned personal data in accordance with the provisions of the EU General Data Protection Regulation and the German Federal Data Protection Act (BDSG). VDA represents and promotes the interests of the entire German automotive industry, in particular the common interests of its members in all areas of the transport sector. To this end, in addition to the development and drawing up of common standpoints, discussions with politicians and society are also necessary.

a) Website
VDA would like to represent the interests through, among other things, a flawlessly functioning website and an optimized presentation of its services on the website. This constitutes a legitimate interest in the sense of Art. 6(1)(f) EU General Data Protection Regulation for the data-processing mentioned below (insofar as it involves the processing of personal data by VDA in the first place):

Server log files
All access to our website and every retrieval of a file deposited there is recorded in a protocol. Storage serves internal, systems-related and statistical purposes. Protocols record: the name of the file retrieved, the date and time of retrieval, the quantity of data transferred, notification of successful retrieval, web browser and domain placing the request. The IP addresses of computers placing requests are also recorded in a protocol.

The website sometimes uses so-called cookies. They enhance the user-friendliness, effectivity, and security of internet websites. Cookies are tiny text files stored locally in the cache of the internet browser of the visitor to the website. Cookies enable the internet browser to be recognized. You can prevent cookies through a corresponding setting in your browser. If you choose this option, you might not be able to use all interactive features of our website or all our services.

Session cookies
In order enable fast browsing for you and to ensure that information you enter is stored, we use “session cookies” on our website. Your data remains stored in the cookie file in your browser while you are connected and is deleted when the browser is closed, depending on the setting in your browser program.

Analysis tools - Matomo (formerly Piwik)
This website uses the open source web analysis service Matomo. Matomo uses so-called “cookies”. Cookies are text files stored on your computer which enable your use of the website to be analyzed. To this end the information produced by the cookie about use of this website is stored on our server. The IP address is rendered anonymous before storage. Matomo cookies remain on your computer until you erase them. The storage of Matomo cookies takes place on the basis of Art. 6(1)(f) EU General Data Protection Regulation. VDA has a legitimate interest in the anonymized analysis of user behavior in order to optimize its web services and its advertising. The information about use of this website produced by the cookie shall not be communicated to third parties. You can prevent the storage of cookies through a corresponding setting in your browser software; however, it is important to note that if you do so you might be unable to use all functions of the website. If you do not agree to the storage and use of your data, you may deactivate those functions here. In that case an opt-out cookie will be deposited in your browser to prevent Matomo from storing use data. If you delete your cookies the Matomo opt-out cookie will also be deleted. The opt-out has to be re-activated when you revisit our website.

Socal meadia - "Share Page" function
Our website enables the social media functions: Share or recommend page on the following social media platforms: Facebook, Google+, Twitter.

Our website enables users of social media platforms to share the VDA website with others on these social media networks by incorporating links that are designated by corresponding symbols. By clicking on the relevant links you will leave the VDA website and access the website of the relevant social media platform. An exchange of data with the above-mentioned social media operators only takes place if the relevant symbol button is clicked. If you click such a symbol button, a page of the relevant social media operator will appear in a pop-up window. We would like to point out that data transmission between the user and the provider of the social media platform can take place simply by clicking the symbol button, and definitely after logging in to a social media platform. We are not aware and cannot influence what data is transmitted to the relevant provider in an individual case where the social plug-ins are activated, or the purpose for which the data is used there.


Plug-ins and tools - YouTube
Our website uses plug-ins from the YouTube site operated by Google. The website is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit one of our webpages equipped with a YouTube plug-in, a connection to the YouTube servers will be established. In the course of this the YouTube server receives information about which of our webpages you have visited. If you are logged in to your YouTube account, you enable YouTube to attribute your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used by us in the interest of an appealing presentation of our online products. This constitutes a legitimate interest in the sense of Art. 6(1)(f) EU General Data Protection Regulation. Further information on the handling of user data can be found in the data privacy policy of YouTube at:

b) Services on the website: In order to promote the interests of the automotive industry, VDA offers various services to all interested parties on its website:

Organization of professional and information events: VDA organizes professional and information events on topics of the automotive industry for professional and political discussions, for which you can register. To this end you have to complete a contact form with the data required for organization of the event. The data is processed in order to satisfy contractual obligations (Art. 6(1)(b) EU General Data Protection Regulation.

Ordering information material on topics concerning the automotive industry (e.g. publications, recommendations, teaching materials, training information). To this end you have to complete a contact form with the data required. The data is processed in order to satisfy contractual obligations (Art. 6(1)(b) EU General Data Protection Regulation.

Contact form: VDA offers a direct contact option. To this end you have to complete a contact form with the data required for communication purposes. The data entered on the form shall be processed by VDA solely for the purpose of direct communication with you and on the basis of your consent (Art. 6(1)(a) EU General Data Protection Regulation). The data you enter on the contact form shall remain with us until you ask us to delete it, revoke you consent to storage or until the purpose of data storage no longer exists (e.g. after processing of your query has been completed). Mandatory statutory provisions - especially retention periods - shall remain unaffected.


4. Who receives my data?

Access to your data within VDA is restricted to those persons/bodies who require access in order to satisfy the purpose of the processing. In some cases VDA deploys service providers who receive data for that purpose. We only deploy service providers if they comply with our written directives on data privacy and the requirements of the EU General Data Protection Regulation.


5. How long will my data be stored?

length of time for which your data will be stored depends on the purpose of the data-processing. Hence we only store your data for as long as is necessary for the purposes of the processing.

If the data is not longer required in order to satisfy the purpose, it will as a rule be erased unless further processing is necessary in order to comply with retention obligations under commercial or tax law, or in order to preserve evidence within the context of the statute of limitation.


6. Your data privacy rights

Information, rectification, erasure, restriction of processing, right to object, data portability, complaint
According to Art. 15 EU General Data Protection Regulation, you are entitled to obtain information at any time and free of charge about the origin, recipient and purpose of processing of the personal data concerning you. In addition, you have a right of rectification under Art. 16, a right of erasure under Art. 17, a right to restrict the processing under Art. 18, to object to the processing under Art. 21 and a right to data portability under Art. 20 of the EU General Data Protection Regulation. The limitations under Sec. 34 and Sec. 35 of the German Federal Data Protection Act (BDSG) apply to the rights to information and erasure. You can pose questions at any time about both your data privacy rights and other issues concerning personal data, to the responsible body and/or the data privacy officer of VDA (contact details in No. 1). In case of breaches of data privacy you are entitled to submit a complaint pursuant to Art. 77 EU General Data Protection Regulation in conjunction with Sec. 19 German Federal Data Protection Act (BDSG) to the competent data privacy supervisory body.

The consent you grant us for processing of your data can be revoked by you at any time by sending us an informal e-mail message (contact details in No. 1 above). The revocation only applies for the future. The processing of your data on the basis of your consent up to the date of revocation remains lawful.


Right to object under Art. 21 EU General Data Protection Regulation

You are entitled to object to the processing of your personal data for advertising purposes - including profiling relating to direct marketing - at any time without stating any grounds.

You also have a general right to object (cf. Art. 21(1) EU General Data Protection Regulation). In that case the grounds for objecting to the data-processing have to be stated.


  VDA Headquarter
VDA Headquarter

Tel: +49 30 897842-0 Fax: +49 30 897842-600
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