11. September 2013
IAA, Frankfurt on the Main
Careers start here: With the 2013 VDA Design Award university graduates had the perfect opportunity to make a name for themselves as designers in the automotive industry early on. The association VDA Verband der Automobilindustrie and the German Design Council as joint organizers, together with the world-renowned automobile firms Audi AG, BMW Group, Ford-Werke GmbH, Volkswagen AG and Daimler AG as cooperation partners, invited young designers to show their final-year projects from the area of transportation design to the industry and the world. With a new concept, the competition offered an important international platform for aspiring designers so that their creative achievements reach a knowledgeable audience and find professional recognition. Not only the expert jury comprising design representatives from the cooperating automobile firms got the opportunity to discover new creative talents for the industry; indeed, the awarded works the jury selects were also be presented to all visitors in a special exhibition at the Frankfurt Motor Show, IAA Cars 2013.
As the organizers wanted to promote rather than restrict creativity, no topic was specified for those participating in the VDA Design Award competition. The only condition in terms of topic was that the works must stem from the area of passenger transport or commercial vehicles. All final-year projects completed at a design school between October 2011 and July 2013 could be submitted.
The competition was open to all young designers graduating from a design school between October 2011 and July 2013.
A total of EUR 10,000 was awarded in prize money.
The award ceremony took place on 11 September 2013 at the IAA Cars in Frankfurt. Those persons receiving prize money were invited to the award ceremony in Frankfurt.
The works selected by the jury was presented at the IAA Cars 2013 in Frankfurt. An accompanying publication is planned for the fair, which will include all the works selected by the jury.
The results of the competition were featured in the VDA’s press work on the IAA Cars 2013. To this end, the competition organizers used the official IAA press conference prior to the IAA Cars in early September 2013 to inform the media about the results.