Promoting young talent

IAA Campaign for School Classes

An increasing number of courses and teachers use the IAA School Campaign for orientation in the area of professional training in the automotive industry.

The VDA offers school classes an excursion into the exciting world of automobiles each year at the International Motor Show (IAA). Starting in the 5th grade, school classes are invited to get to know all the aspects of the world's largest mobility fair in conjunction with the "IAA School Campaign". At the center of the international automotive industry, school classes will discover how our society has developed since the automobile was invented and how mobile our lives will be in the future. Not only do the activities involving technology, design and performance incite fun and amazement but also focus on discussions about alternative energy solutions and ecologically relevant ideas from automotive engineers. An increasing number of teachers use the VDA's IAA School Campaign to give young people first-hand orientation for careers in the automotive industry.

School classes that register for the "IAA School Campaign" in advance will be admitted to the IAA with reduced special tickets. School classes that do not register in advance, can visit the IAA with regular pupils´ tickets.
For more information please contact
Sabine Steinhoff, VDA Communications,




Sabine Steinhoff Department Communication

Tel: +49 30 897842-133  
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