Automotive Industry and Markets


Unfair trade barriers create massive challenges for the aftermarket

“Quality is added value” initiative

The “Quality is added value” industry initiative was started by supplier companies in 2010 and since then it has had the support of the VDA. The initiative is primarily designed to appeal to workshops to increase their awareness of product quality. In 2014, the homepage ( was revised and now provides new information and training courses for workshops. From September to November 2014, the initiative was unveiled at six company open days in Germany and the newsletter has been redesigned. At the end of 2014, an online survey was started and its results have been published on the website.

As a result of this exchange, the initiative started a campaign entitled “We make it exact!” to increase awareness on the part of workshops and consumers of the risks of fitting non-genuine spare parts. Arguments to be put to customers have been formulated for this purpose. These have been available to workshops since the start of 2015 in the form of a poster.

Karin Ghirodi
Karin Ghirodi Head of Department Aftermarket

Tel: +49 30 897842-410  
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