Economic Policy and Infrastructure

Foreign Trade

Access to foreign markets is essential for companies in the automotive industry. Apart from the US market, growth mostly took place in the markets outside the triad countries in Eastern Europe, Asia, Latin America and other threshold countries with rising levels of motorization.

Foreign Trade Fairs

The VDA supports its members in foreign markets with attractive offers for participation in foreign trade fairs. Even in difficult COVID-19 times, the foreign trade fair program of the German Federal Government will be continued, and trade fair participations will be offered for 2021. In many countries, trade fairs are again taking place under strict hygiene and safety precautions. There are new rules appropriate to the circumstances, such as free cancellation options.

In order to offer joint German Pavilions at selected trade fairs, the VDA applied in cooperation with AUMA and other trade associations for funding in 2021. Participation at German Pavilions is financially supported by the Federal Ministry of Economic Affairs and Energy. With the support of a professional trade fair company, the organization and the administration of a joint participation will be simplified. The VDA supports the trade fair presence on site with participation of Top-level VDA-Managers and accompanies with activities such as press conferences or B2B meetings.

Joint participations will be offered for the following fairs in 2021:  

  • Auto Shanghai (Shanghai, China)
    21. – 28. April 2021
    Press days: 19. & 20. April 2021
    Registration deadline: 13. January 2021
    Find Information and registration documents HERE
  • “EcoMotion 2021” (Tel Aviv/Israel)
    19. May 2021, one-day conference fair
  • Seoul Motor Show (Goyang/Seoul, Republic of Korea)
    1. – 11. July 2021
    Shortened exhibition period, joint stand: 01. – 05. July 2021
  • Automec (São Paulo, Brasil)
    November 2021

The CES trade fair in Las Vegas, which was originally applied for, has been cancelled and will now only take place virtually.

Participation in the German Pavilion offers numerous advantages, such as free use of the information stand with office and meeting rooms, a high level of attention thanks to the "made in Germany" CI concept, competent contact persons for all questions and active support for the trade fair appearance from VDA.

Contact person at VDA:

Angela Mans Head of Foreign Trade and International Relations

Tel: +49 30 897842-352  
Angela Mans
Angela Mans Head of Foreign Trade and International Relations

Tel: +49 30 897842-352  
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