The press office team is responsible for the VDA's communications. The spokespersons are the contact persons for all national and international media outlets. They maintain close contact with everyone who writes and broadcasts about the automotive industry, the industry's transformation, economic policy, or sustainable individual mobility – whether in print, digital, TV, radio, or podcasts.

The VDA is present on selected digital channels and explains the topics and positions of the German automotive industry. The team communicates primarily on the VDA website, LinkedIn, YouTube, and whatever comes next.

The Member Communications & Brand team communicates the current positions of the automotive industry online, offers insights into the association's work, and supports members with offerings such as webinars and background information in the VDA Insight newsletter and in the exclusive members' area on vda.de. We strengthen the VDA brand through strategic industry marketing, a memorable corporate design, and brand management. We incorporate position papers into the VDA layout and publish them on the VDA website.

We are responsible for the planning, organization, and implementation of the association's events. As a core element for personal exchange, we create modern platforms for information and dialogue on all mobility-related topics, including the crucial areas of sustainability, technology, and economic policy. Our goal is to bring together members and partners from industry, politics, and society through innovative event formats to jointly shape the future of mobility.

Our team implements the marketing and communication strategies for the IAA MOBILITY and IAA TRANSPORTATION. We not only engage exhibitors, visitors, and professional audience, but also inform the general public through media, websites, and social media channels about current trends in the mobility spectrum, including insights into economic policy and technological advances. With comprehensive PR, content creation, and video production, we position both IAA events globally as central platforms for sustainable mobility solutions and innovations, ensuring that our discussions and presentations cover the full range of topics, from sustainability and mobility to the latest technological trends.